{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6273a9ddaa17b70013dfc46c/66290b646b51e80012e220ef?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Is Taylor Swift really a PR genius? - PRWeek podcast","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/6273a9ddaa17b70013dfc46c/1713965679922-040ea76c1c691677971c1a0db7004894.jpeg?height=200","description":"<p>Noise in Brief – a shorter offshoot of PRWeek’s Beyond the Noise podcast – is released fortnightly and features PRWeek UK journalists discussing major issues from the previous seven days or so.</p><p>Download the podcast via&nbsp;<a href=\"https://podcasts.apple.com/gb/podcast/beyond-the-noise-the-prweek-podcast/id1513615965\" rel=\"noopener noreferrer\" target=\"_blank\">Apple</a>,&nbsp;<a href=\"https://open.spotify.com/show/0onUHcQsn5ITC1lYtW89jZ?si=c965c18c49724d2c&amp;nd=1\" rel=\"noopener noreferrer\" target=\"_blank\">Spotify</a>, or listen on your favourite platform.</p><p>This week’s edition is hosted by PRWeek UK news editor Siobhan Holt alongside UK editor John Harrington and reporter Eliza Wiredu.</p><p>In this week’s episode, the team discuss the publicity around the launch of&nbsp;Taylor Swift’s&nbsp;latest album and asks if&nbsp;the American singer-songwriter is a PR genius.&nbsp;</p><p>Elsewhere, the journalists chat about the recent acceleration in mergers and acquisitions following&nbsp;<a href=\"https://www.prweek.com/article/1867807/burson-adds-buchanan-gain-financial-comms-firepower\" rel=\"noopener noreferrer\" target=\"_blank\">Buchanan’s announcement&nbsp;</a>to become part of its sister agency,&nbsp;<a href=\"https://www.prweek.com/article/1858826/wpp-merges-bcw-hill-knowlton-create-burson\" rel=\"noopener noreferrer\" target=\"_blank\">Burson</a>, when the agency giant launches in July; plus&nbsp;<a href=\"https://www.prweek.com/article/1868780/unity-merges-greentarget\" rel=\"noopener noreferrer\" target=\"_blank\">Unity’s merger into Greentarget</a>. The trio analyse what this could mean for comms and marketing businesses.</p><p>Separately, the team question what minority investments could mean for the industry following the news that a US firm is investing in London agency,&nbsp;<a href=\"https://www.prweek.com/article/1869375/next-practices-group-invests-london-agency-targets\" rel=\"noopener noreferrer\" target=\"_blank\">Williams Nicholson</a>.</p><p>The journalists also pick their favourite winners from the&nbsp;<a href=\"https://www.prweek.com/article/1868120/prweek-uk-corporate-affairs-awards-2024-winners-announced\" rel=\"noopener noreferrer\" target=\"_blank\">PRWeek UK Corporate Affairs Awards</a>.&nbsp;&nbsp;</p><p><br></p>","author_name":"PRWeek"}