{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"","title":"The Line - PRWeek's sports podcast - Episode 1: How big player transfers became a marketing story","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/6273a9ddaa17b70013dfc46c/6273a9e006c28400122acbb3.jpg?height=200","description":"The Line - PRWeek's sports podcast - Episode 1: How big player transfers became a marketing story\n\nHosted by Danny Rogers and Richard Gillis\n\nWith special guests:\n\nAmanda Docherty, Director of Dial Square and former head of comms at Arsenal Football Club and the FA\n\nJim Dowling, Managing Director of Cake, the Havas sport and entertainment agency\n\nTariq Panja, The New York Times journalist and author of Football's Secret Trade\n\nThe Line is supported by Cake.\n\nThis week's topic: How big player transfers became a marketing story\n\nPremier League clubs spent over £1.5bn in the summer transfer window as across Europe, the market for football talent skyrocketed.\n\nNeymar went from Barcelona to PSG for a record €222m fee and the Spanish club then chased and failed to lure Liverpool’s Coutinho for not much less.\n\nSpurs fans chuckled as Man City paid over £50million for their full back Kyle Walker and Chelsea manager Antonio Conte tore his new hair out as the Blues missed his targets.\n\nMeanwhile, journeyman defender Jonny Evans’ became one of the most sought after players in the Premier League, and nobody quite knew why.\n\nBut beneath the headline numbers, the football’s transfer economy is a story about media, marketing and the future of the communications industry.\n\nHow have social media platforms changed how football communicates?\n\nWhat is the potential and the limits of player brand power?\nAre the lines between sponsor and rights holder still relevant?\nAnd what do big brands want from players, teams, leagues and the game of football itself?\n\nDanny Rogers and Richard Gillis pose these and many more questions to an invited group of experts on The Line, the first PRWeek sports podcast, available for download.","author_name":"PRWeek"}