Armadeep Singh shares a journey rooted in community, finance, and long-term impact, bringing together his experience in accounting, banking, and property development as Group Financial Controller at Pragma Property Group.
Having grown up in Waikato with strong ties to rural life and family values, his career path evolved from Deloitte and over a decade in banking into helping shape Pragma’s growth strategy. More than overseeing numbers and financial performance, Armadeep focuses on aligning people, systems, and opportunities to create sustainable outcomes across housing, business, and community development.
Throughout the conversation, Armadeep highlights a human-centered approach to property and economic growth, emphasizing that housing is more than buildings—it creates stability, opportunity, and stronger communities. He discusses Pragma’s long-standing history, from its origins as a family clothing business in Fiji to becoming a major contributor to Hamilton’s development through housing, industrial projects, and accommodation initiatives.
His vision extends beyond construction and profit, focusing on financial literacy, local employment, supporting suppliers, and addressing social challenges such as housing accessibility and homelessness. At the heart of his philosophy is a belief that meaningful progress happens through collaboration, long-term thinking, and investing in people.
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