{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/627124e6b20735001442cbf2/63cfe76e688779001114d985?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Caspar Lee: From content king to entrepreneur and investor","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/627124e6b20735001442cbf2/1674569563796-c1ac889642e8126df21c2bd8a1636dbb.jpeg?height=200","description":"<p>Embracing YouTube before most people had even heard of it, through perseverance and grit, Caspar Lee rose to become one of the biggest content creators on the planet.</p><p><br></p><p>From his bedroom as a teenager in South Africa, he built his channel amassing a seismic following and leading him to collaborate with many of the world’s biggest stars including Dwayne ‘The Rock’ Johnson, Anna Kendrick, Ed Sheeran and Kevin Hart.</p><p><br></p><p>Caspar leveraged his success and co-founded a global influencer marketing business. The company operates globally with 100+ employees and boasts many of the world’s leading brands as clients, including Coca-Cola and Google. He also co-founded Creator Ventures, a $20m VC fund investing in start-ups alongside a syndicate of top creators, musicians, athletes and actors.</p><p><br></p><p>Here's what we discussed with Caspar Lee</p><p><br></p><ul><li>Could you explain your background for our viewers? (00:47)</li><li>When did people start to accept your career as a YouTuber? (02:56)</li><li>When it comes to becoming a YouTuber, what would you say are the secrets to success? (04:17)</li><li>What would you say to businesspeople who said they couldn't monetise YouTube? (05:36)</li><li>How have you found the transition from YouTuber to entrepreneur? (07:32)</li><li>How have you learnt your leadership skills? (09:31)</li><li>Running a business of 100+ people is difficult, but especially at the moment. How are you finding this? (10:58)</li><li>Are there any other markets you'd see yourself going into? (12:44)</li><li>What do you look for in the businesses you invest in? (14:17)</li><li>When investing, are you looking for a yield and exit at a certain time or do you have a long-term view of it? (16:23)</li><li>There was a trend of companies celebrating fundraising instead of focusing on making money. Do you think this is starting to change? (18:04)</li><li>What are your tips for people looking to raise investment? (19:56)</li><li>Why do you do what you do? (21:51)</li><li>Do you find yourself learning from other cultures a lot? (23:14)</li><li>Do you feel that failure can be a good thing? (24:43)</li><li>What makes a great business leader? (26:19)</li><li>Would you like to go into TV? Dragons' Den for example? (27:12)</li><li>Some people see money as the by-product of doing well - do you agree with that? (28:05)</li><li>Answer the Internet: What does it mean to build a personal brand? (29:14)</li></ul><p><br></p><p>Be sure to subscribe to the podcast and the Business Leader YouTube channel for more interviews with some of the world’s leading business figures.</p>","author_name":"Business Leader"}