{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/627124e6b20735001442cbf2/629f4bf1ad957800124112aa?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Mark Wilson: Preparing businesses for their future state","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/627124e6b20735001442cbf2/1654606348763-837e24a5db4934c3fa3186f613de1440.jpeg?height=200","description":"<p>We sat down for a conversation with Mark Wilson. Mark is a business strategy expert who founded Wilson Fletcher, an innovation consultancy that helps to transform digital companies through strategy and design. He has recently released a book,&nbsp;Futurestate Design, which aims to help entrepreneurs think differently about the future of their business.</p><p><br></p><p><strong>Here's what we discussed:</strong></p><p><br></p><ul><li>What does a digital strategist do? (00:49)</li><li>How did you decide that you wanted to be a strategist? (03:42)</li><li>Are there similarities between architecture and digital strategy? (05:08)</li><li>When did you realise you were going to start Wilson Fletcher? (06:21)</li><li>Did you feel that starting your own business gave you a good idea of how to help your clients strategise for growth? (07:26)</li><li>What excites you about strategy? (09:59)</li><li>What is a futurestate design? (11:10)</li><li>What would you say to a business that would say 'Why can’t we just imagine a strategy with the tools we have today?' (16:12)</li><li>Within the concept, you bring up the importance of a business imagining what their future customers will be like - how can a business do this when the pandemic/Ukraine war/inflation have all recently shown how unpredictable consumer behaviour is? (20:41)</li><li>In your book you say tools such as data, commercial results, looking at what competitors and customers do and market research all inhibit a futurestate mind. This is a bold statement. Why do you think this? (24:10)</li><li>What are recent shifts that we’ve seen in the digital economy? (27:41)</li><li>How did the pandemic impact the digital economy? (30:25)</li><li>Is there a particular innovation in the digital space that you think is really exciting at the moment? (32:29)</li><li>What advice would you give to a business that is finding itself stagnant? (36:37)</li><li>You’re given $150,000 that must be used to start a business. What kind of business do you open up? (39:26)</li></ul><p><br></p><p>Be sure to subscribe to the podcast and the <a href=\"https://www.youtube.com/channel/UCSYMiQAiikesqqT_uel9aEA\" rel=\"noopener noreferrer\" target=\"_blank\">Business Leader YouTube channel</a> for more interviews with some of the world’s leading business figures.</p>","author_name":"Business Leader"}