In this episode of Leading by Nature, Giles Hutchins is joined by Will Cadbury, who shares how Noble Foods is evolving its culture around a new purpose: to better nourish people, animals and the planet. He reflects on the internal and external pressures that come with embedding purpose into an established business, and what it really takes to bring people on that journey.
Drawing on his family’s ties to Bournville Village Trust, Will also explores the enduring relevance of Quaker values and how a vision set in motion over 125 years ago, with space for nature at its heart, offers a powerful blueprint for future-fit thinking today.
The conversation also touches on Will’s own leadership journey, the qualities needed to lead in uncertain times, and why his key advice is simple but often overlooked: creating the time and space to become the right kind of leader.
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