{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/625be0e2bd6de10015b19b55/63492ee5d51c900011f2b522?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Why mass marketing will not work on Gen Z ","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/625be0e2bd6de10015b19b55/1664165947837-9766377a0f2a243af3b92b3de4ecbfaf.jpeg?height=200","description":"<p>Research finds mass marketing is unlikely to work for Gen Z, which tends to reject mainstream pop culture and embrace niche cultures – and these trends are moving faster than ever before.</p>","author_name":"CRA GROUP"}