Erica Vander Sande on rewriting The Mina Company's vision, mission, and purpose, and building a business around the life you actually want.
When was the last time you looked at your business's vision, mission, and purpose? Erica realized it had been about four years since The Mina Company's were written, and after everything that has changed in her life and business since, it was time for a refresh.
She opens with the Theodore Roosevelt "man in the arena" quote that hangs in her hallway, adapted for women, and explains why daring greatly sits at the core of who she is. From there, she walks through the new vision, mission, and purpose she wrote for Mina, how each one differs from the others, and how she is bringing them to life with her team through real, everyday decisions like turning off ads that aren't working and never billing for work that wasn't done.
Erica also shares how her business was designed around her life from day one, including being at school pickup at 3:00, and encourages listeners to find their own guiding light by paying attention to what makes them jealous or a little sweaty with possibility.
Conversations in the Dark podcast, Erica Vander Sande, vision mission and purpose, business values, daring greatly, women in business, marketing agency leadership, intuitive strategy, building a business around your life, The Mina Company
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