Marketing Ad spend going nowhere?
Maybe it's time to consider partnership marketing.
If that sounds nebulous and/or complicated - fear not:
My guests this week on Innovative Minds have not only solved the puzzle, they've built a live marketplace where you can start partnership marketing today.
The solution they've built empowers businesses from any vertical to find the right partners - easily.
Jamie Pitt and Ryan Elliot are co-founders of Partnar.io
Their customer-centric, psychographically-driven segmentation strategy is elegant and ingenious.
And their own journey to success reads like every startup founder's dream.
Before they'd even built a product, they'd already landed a partnership with Hello Fresh. It took them just 10 weeks to go from 0 to post-revenue.
If like me, you love new innovative ways of marketing, then this episode is a crucial listen.
Highlights:
Ramp up faster with partnerships 📈 (2:02 - 5:50)
Inspo for thinking about partnerships (15:54 - 18:54)
Give more to get more 🤯 (19:17 - 21:30)
How long do STRONG partnerships take? 🕑 (22:19 - 25:45)
Aim high and succeed - here's how! 💥 (25:50 - 29:07)
B2B needs to catch up - here's how (29:44 - 33:46)
What B2B businesses SHOULD be doing (35:39 - 39:10)
Coming soon: Automated partnership campaigns! (39:27 - 41:05)
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