{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6257690df5bcda0012312a2f/6359f609566a76001323bec9?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"LinkedIn Social Selling ","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/6257690df5bcda0012312a2f/1666839539553-9c48336d12ff5d2251f84c9255113e45.jpeg?height=200","description":"<p>Linkedin Marketing is tricky:&nbsp;</p><p><br></p><p>Implementation is delicate. Execution is complex.&nbsp;</p><p><br></p><p>And measurement is 😵‍</p><p><br></p><p>Multichannel adds a whole new <em>dimension </em>of tricky, delicate and 😵‍.</p><p><br></p><p>Our guest on Innovative Minds this week, @Laura Erdem is Accounts Executive at @DreamData - a revenue attribution solution for multichannel B2B marketing.</p><p><br></p><p>She also utilises a highly effective LinkedIn social selling system which I believe is the future of both sales AND marketing on Linkedin.</p><p>Her Linkedin content is punchy, positive and high-energy: Just like she is!</p><p><strong>Here’s what we discussed:</strong></p><p>What is this social selling?</p><p>How to use social selling CORRECTLY on Linkedin (05:19 - 08:26)</p><p>Why you should be cautious about Linkedin data (08:45 - 11:28)</p><p>How to get results from Linkedin Live events (11:29 - 17:09)</p><p>How to leverage content marketing for sales (21:00 - 25:07)</p><p>How to double your connections in 12 months! (27:04 - 29:54)</p><p>How do you create strong content hooks?</p><p>How to produce LOTS of content as a salesperson?</p><p>What you need to know about multi-channel attribution (31:58 - 41:15)</p><p>Should you be using Google Analytics or is it dead? (42:17 - 46:08)</p><p>How Laura creates content FAST? (46:29 - 48:37)</p><p>How to convert more traffic with “teach, tailor, take control” (49:03 - 51:42)</p><p>Which channels should you use? (51:43 - 53:02)</p>","author_name":"Mellonie Francis"}