{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6257690df5bcda0012312a2f/6322c1203957c10012595187?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"GOOGLE ADs vs LINKEDIN 🥊","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/6257690df5bcda0012312a2f/1665642088596-37cddaa856ce2caf640f1a1902772557.jpeg?height=200","description":"<p>This week's episode of Innovative Minds with Mel Francis is a bit different:</p><p><br></p><p>No guest, just me 🥰</p><p><br></p><p>We've been running a lot of @Google ads this week - and we've gathered some really HOT insights to power-up your #digitalmarketing.</p><p><br></p><p>This weeks podcast goal is 100% about sharing those lessons with you PLUS some more HOT insights.</p><p><br></p><p>I dive into the stats around paid vs organic #content - focusing on the comparative sales-velocity of #Google vs @Linkedin.</p><p><br></p><p>If you're weighing up which platform to use in your #marketing, you'll find this 26-minute episode SUPER valuable!</p><p><br></p><p><strong>Here's what I cover:</strong></p><p><br></p><p>Does Google bring in better leads than LinkedIn? [2:17]</p><p>The conversion journey from Linkedin content is different [5:30]</p><p>Why Gary Vee focuses on personal brand not company brand [8:32]</p><p>Can paid traffic ever engage the way organic does? [10:27]</p><p>Why are the leading influencers playing brand? [12:00]</p><p>How we pick our podcast guests - and what it says about branding [15:02]</p><p>What Hubspot recommends for driving inbound leads [18:37]</p><p>Why you should create content based on customer-conversations [21:21]</p>","author_name":"Mellonie Francis"}