{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6255a8c0c946f200129ac2df/6a3989957b6a25ccae4d7edd?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Unilever's Branden Goodman on the New Rules of Consumer Discovery","description":"<p>In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter speak with Branden Goodman, Head of Media &amp; Marketing Capabilities, Beauty &amp; Wellbeing US at Unilever, about how brands must adapt as algorithm-driven discovery reshapes consumer attention.</p><p><br></p><p>Branden explains why Unilever has embraced a social-first approach, what the shift from follower-based discovery to interest-driven discovery means for marketers, and how content creation is evolving from a campaign mindset to a continuous system of testing, learning, and optimization. He also shares how Unilever is building a modern content supply chain, where automation can accelerate execution, and why measurement must balance long-term business outcomes with real-time signals.</p><p><br></p><p>Key takeaways</p><ul><li>Consumer discovery is shifting away from social connections (who users follow) and toward algorithmic recommendations (what platforms predict is relevant).</li><li>Winning brands are building content engines designed for continuous experimentation, not one-time campaigns.</li><li>Real-time signals can improve performance, but long-term business outcomes should remain the ultimate measure of success.</li></ul><p><br></p>","author_name":"Adweek"}