{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6255a8c0c946f200129ac2df/690929386ec9ad274aecca2f?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Mars Wrigley’s Neil Reynolds on Building Global Digital Commerce from the Ground Up","description":"<p>In this episode, recorded live at Groceryshop, Sarah Hofstetter sits down with Neil Reynolds, Global Chief Customer &amp; Digital Commerce Officer at Mars Wrigley. With experience leading across both developed and emerging markets, Neil shares what it takes to modernize digital commerce and retail partnerships at global scale.</p><p><br></p><p>He breaks down how Mars Wrigley is investing in omnichannel foundations, aligning teams across functions, and collaborating more strategically with retailers around the world. From building fit-for-purpose capabilities to navigating internal complexity, Neil offers a practical lens on what transformation really looks like beyond the buzzwords.</p><p><br></p><p>This conversation also explores why customer teams need to think like growth marketers, and how brave leadership means knowing when to slow down, simplify, and start with the basics.</p><p><br></p><p><strong>Key takeaways:</strong></p><ul><li>Transformation is a capability, not a campaign. Real change happens through cross-functional alignment, local investment, and relentless customer focus.</li><li>Retail collaboration must evolve. Neil shares how Mars Wrigley is rethinking retailer partnerships to drive shared outcomes and smarter execution.</li><li>The basics still matter. Even in a digital-first world, strong data, clear roles, and a unified customer strategy remain the foundation for growth.</li></ul>","author_name":"Adweek"}