{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6255a8c0c946f200129ac2df/68dafd8846a2532cdd0631ad?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Suave Brands Company’s Noah Knoblauch on Rebuilding Legacy CPG for a Digital-First, Private Equity-Backed Future","description":"<p>In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter sit down with Noah Knoblauch, Head of eCommerce and Retail Media at Suave Brands Company. With a background at Procter &amp; Gamble and deep experience in private equity environments, Noah shares what it takes to rebuild iconic brands like Suave and ChapStick for modern commerce.</p><p>Noah explains how he started from scratch following the brand’s spin-off from Unilever and Haleon, focusing first on profitability and operational foundations before investing in content or storytelling. From strategic bundling to keyword-level retail media planning, Noah gives a transparent look at what actually drives results in the private equity-backed world of consumer goods.</p><p><br></p><p>He also shares how he thinks about team structure, omnichannel planning, and the future of social commerce for mass brands looking to stay relevant in emerging platforms.</p><p><br></p><p><strong>Key takeaways:</strong></p><ul><li>Profitability is the foundation. Noah prioritized assortment, packaging, and pricing to unlock growth before touching brand content.</li><li>Retail media drives more than clicks. Strategic investments helped drive in-store velocity and strengthen retailer partnerships.</li><li>Private equity changes everything. Noah outlines what marketers should know before joining a private equity-backed business and how to thrive in the model.</li></ul><p><br></p>","author_name":"Adweek"}