{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6255a8c0c946f200129ac2df/68882d2a6e49027bd79fb494?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Riboli Wines’ Jenna Steele on Reinventing Wine for the Digital Consumer","description":"<p>In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter speak with Jenna Steele, Vice President of E-commerce and Digital at Riboli Wines. Jenna shares how she is leading transformation in a category rooted in tradition, from building a tech-forward e-commerce function to using digital shelf insights to engage a new generation of wine drinkers.</p><p><br></p><p>She discusses how consumer confusion, generational preferences, and emerging wellness trends are reshaping the Alcohol landscape, and why she believes wine is poised for a major comeback. Jenna also outlines the tech stack powering her team, the role of retail media in attracting new customers, and how strong partnerships fuel innovation in a highly regulated category.</p><p><br></p><p>Key takeaways:</p><ul><li>Wine’s comeback depends on reducing consumer friction and repositioning it as approachable and wellness-aligned</li><li>Tech stacks that integrate AI, digital shelf analytics, and compliant path-to-purchase tools are essential to modernizing Alcohol e-commerce</li><li>Family-owned businesses can drive agile innovation by staying laser-focused on the consumer instead of Wall Street</li></ul><p><br></p>","author_name":"Adweek"}