{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6255a8c0c946f200129ac2df/687eb372fd9acfeba44d56b4?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Velcro Companies’ Chitra Ebenezer on Showcasing Creativity and Versatility","description":"<p>In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter speak with Chitra Ebenezer, Chief Marketing Officer at Velcro Companies. Chitra shares how the VELCRO® Brand inspires creativity across a wide range of consumer and industrial use cases, and how she balances B2B and B2C marketing strategies to drive growth.</p><p><br></p><p>She highlights the role of campaigns like “ORIGINAL THINKING®” and “EASY. DOES IT.” in shaping brand perception, and the importance of influencer programs and user-generated content to showcase versatility and build engagement. Chitra also reflects on how Velcro Companies maintains its position as the original hook-and-loop fastener in a competitive market.</p><p><br></p><p><strong>Key takeaways</strong></p><ul><li>Educating consumers on VELCRO® Brand’s infinite use cases requires a balance of awareness, inspiration, and community-driven content</li><li>B2B and B2C marketing strategies can complement each other to strengthen brand relevance globally</li><li>Influencer and creator partnerships are critical to inspiring new use cases and driving sales</li></ul><p><br></p>","author_name":"Adweek"}