{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6255a8c0c946f200129ac2df/67f44a51546af57906a6377c?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Treasury Wine Estates’ Justin Noland on Navigating Headwinds and Elevating the Wine Experience","description":"<p>In this episode of BRAVE COMMERCE, Justin Noland, VP of Digital Experience at Treasury Wine Estates, joins host Rachel Tipograph and guest co-host Melissa Burdick live from the ShopTalk floor. Together, they explore how Treasury is responding to challenges facing the wine industry while building stronger digital and consumer experiences.</p><p>Justin explains how the company addresses climate change, regulatory hurdles, and shifting preferences by combining innovation, sustainability, and storytelling. He also shares his perspective on luxury growth, retail media in a restricted category, and how Treasury approaches influencer marketing with authenticity.</p><p>For anyone in a highly regulated or tradition-rich category, this episode is a valuable look into how collaboration and experimentation can unlock growth.</p><p><br></p><p><strong>Key Takeaways</strong></p><ul><li>Collaboration fuels innovation – Treasury Wine Estates leans on cross-functional teams to meet challenges in sustainability, regulation, and digital transformation</li><li>Luxury is resilient – Wine brands like DAOU are thriving by connecting premium experiences with meaningful consumer occasions</li><li>Regulation demands creativity – Influencer partnerships, social experimentation, and retailer collaboration are critical to navigating advertising constraints</li></ul><p><br></p>","author_name":"Adweek"}