{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6255a8c0c946f200129ac2df/67c60a80d44a2674cd10396b?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Curology’s Steve Siegal on Scaling from DTC to Omnichannel Retail","description":"<p>In this episode of BRAVE COMMERCE, Steve Siegal, Chief Marketing &amp; Innovation Officer at Curology, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss Curology’s journey from a DTC disruptor to an omnichannel skincare leader. Steve shares how launching in Target, Walmart, and CVS has reshaped Curology’s strategy, driving credibility, visibility, and a seamless consumer experience across channels.</p><p><br></p><p>With a background spanning legacy CPG and digitally native brands, Steve offers a unique perspective on full-funnel marketing, measurement, and retail partnerships. He explains how Curology is using retail as a brand awareness engine, connecting physical shelf presence with its DTC prescription model to maximize consumer engagement and lifetime value.</p><p><br></p><p>For brands navigating omnichannel expansion, this conversation offers actionable insights on balancing brand and performance marketing, integrating data for smarter decision-making, and fostering cross-functional collaboration. Tune in to learn how to future-proof your brand in the evolving retail landscape.</p><p><br></p><h3>Key Takeaways</h3><ul><li>Retail as a Brand Awareness Engine – Physical retail builds credibility and visibility while introducing consumers to a brand’s broader ecosystem.</li><li>Full-Funnel Marketing is Critical – Success in omnichannel requires seamless integration between brand-building and performance-driven strategies.</li><li>Data-Driven Decision-Making Powers Growth – Understanding how investments in DTC and retail interact is key to optimizing profitability and consumer engagement.</li></ul><p><br></p>","author_name":"Adweek"}