{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6255a8c0c946f200129ac2df/6255a8c4ea4f57001220d4ef?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Hershey's Chief Digital Officer Doug Straton on playing offense to win in eCommerce for Halloween 2020","description":"<p>Hershey&apos;s Chief Digital Officer Doug Straton gives a look into Hershey&apos;s playbook for winning Halloween 2020 and shares how learnings from Easter helped the brand prepare for a much different spooky season. He also talks about how fulfilment, packaging and impulse buying are all being reimagined as the pandemic continues on.</p>","author_name":"Adweek"}