{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6255a8c0c946f200129ac2df/6255a8c4ea4f57001220d4de?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Double Feature: Bayer’s Paul Gelb and Founder of Ignite Venture Studio’s Jeff Smith talk CPGs and DTCs","description":"<p>This episode is a special double feature with Jeff Smith former Chairman of J&amp;J and  current Founder/Partner of Ignite Venture Studio + Paul Gelb Head of Digital Activation &amp; Investment at Bauer. Get insight into the making of nimble and innovative DTCs and how they are prepping to take on legacy CPGs.  And, then hear the other side — what long-standing, global CPG leaders are doing with eCommerce and digital media to keep their edge. </p>","author_name":"Adweek"}