Tara McRae, CMO at Clarks, discusses how a brand can continue to innovate their marketing, supply chain & retailer strategies to stay on top of trends and policies that are changing daily. Tara starts by describing the back- to-school and work trends she has seen throughout the year, and how brick & mortar has evolved into a digitally influenced space in 2021. She also gives her perspective on effectively managing channel conflict and attribution across a wide range of sellers & retailers. With a continued focus on agility, Tara describes how her team has stayed on the forefront of marketing trends as they make social media and digital the epicenter of the marketing strategy.