King Arthur Baking Company CMO Bill Tine shares how his brand is using a diverse approach to content to build their own creative audiences, leveraging all digital channels to be in constant contact with their consumers. He also shares which shifts in the customer journey as a result of the pandemic are here to stay, specifically highlighting the of discovery in media & search. Bill also dives into how consumers are settling into the new multichannel world, and how brands can work with retailers to compliment their private label brands.
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