{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6255a8c0c946f200129ac2df/6255a8c4ea4f57001220d4ab?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Coty’s Kevin Shapiro on the latest beauty trends & innovating your strategies toward what the consumers want","description":"<p>Kevin Shapiro, Senior Vice President of US Marketing, Consumer Beauty at Coty, discusses the latest trends in the beauty industry today, including overall wellness, self-care and skincare. He also shares how their strategies have innovated toward a more digital world, with new developments in A.I. &amp; omni-channel. Lastly, he touches on aging down their traditional, iconic brands by amplifying younger consumers on TikTok &amp; creating products that fit their needs. </p><p><br/></p>","author_name":"Adweek"}