Pam Kaufman, Paramount’s President, Global Consumer Products and Experiences, joins hosts Rachel Tipograph & Sarah Hofstetter to discuss the evolution of consumer products. In this episode, they talk about the IP-to-consumer goods pipeline, the metaverse, NFTs, and livestreaming. Pam also shares what she’s learned about leading a major brand. (Note: Since recording this interview, ViacomCBS has rebranded as Paramount.)
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