{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/624cc6e4a259030012cf5c87/64a5482676d5b800114806b4?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Data Journey with Ola Sars (Soundtrack Your Brand) - Data and AI in the music streaming B2B industry","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/624cc6e4a259030012cf5c87/1688555865796-e96fa7d0428f1d3fc0b1fbf739226b7a.jpeg?height=200","description":"<p><a href=\"https://www.linkedin.com/in/ola-sars-6269373/\" rel=\"noopener noreferrer\" target=\"_blank\">Ola Sars</a> lives in Stockholm in Sweden and he is a successful serial music tech entrepreneur. He is the founder, CEO &amp; chairman of Soundtrack Your Brand. Previously he started a number of successful business is the music/audio industry including e.g. Beats Music Beats by Dr. Dre.</p><p><br></p><p><a href=\"https://www.soundtrackyourbrand.com/\" rel=\"noopener noreferrer\" target=\"_blank\">Soundtrack Your Brand</a> is a company that offers a cloud-based music streaming platform designed specifically for businesses (B2B). It provides licensed commercial music and analytics insights, plus curated playlists, customisable scheduling, and offline playback to help businesses create a unique and cohesive brand identity through music.</p><p><br></p><p>Topics that we talk about include:</p><ul><li>What Soundtrack Your Brand is, what the product is about, it’s value, who uses it, why and how</li><li>The importance of data at Soundtrack Your Brand</li><li>Data-driven use-cases implemented at Soundtrack Your Brand</li><li>Complexity of building digital music streaming products</li><li>Differences between B2B music streaming (e.g. Soundtrack Your Brand) vs. B2C music streaming (e.g. Apple, Spotify)</li><li>Update of their road to profitability</li><li>If and how data &amp; AI helps in achieving profitability at Soundtrack Your Brand</li><li>Current plans for investing in data &amp; AI at Soundtrack Your Brand</li><li>Generative AI in the B2B music streaming industry</li><li>Interesting future trends for the next few years in the B2B music streaming industry</li><li>Artists, music creators and their compensation in the B2B and B2C music industry</li><li>Key metrics &amp; dashboards that Ola looks at every day as the CEO of the company</li></ul><p><br></p><p>The podcast was recorded by <a href=\"https://www.linkedin.com/in/adamkawa/\" rel=\"noopener noreferrer\" target=\"_blank\">Adam Kawa</a> (<a href=\"https://getindata.com/\" rel=\"noopener noreferrer\" target=\"_blank\">GetInData</a>). <strong>Find more</strong> about our <strong>data</strong>, <strong>analytics</strong>, <strong>cloud</strong>, and <strong>MLOps</strong> projects and services at <a href=\"https://getindata.com/\" rel=\"noopener noreferrer\" target=\"_blank\">getindata.com</a> or contact us using hello@getindata.com.</p><p><br></p><p><strong>Subscribe to Radio Data</strong> on<a href=\"https://open.spotify.com/show/4BZj15LtVmk1e8mcCgh9KH?si=bc5a160bd513437d\" rel=\"noopener noreferrer\" target=\"_blank\"> Spotify</a>, <a href=\"https://www.youtube.com/channel/UCasSODfRGOcXOPooM6OvSig/featured\" rel=\"noopener noreferrer\" target=\"_blank\">YouTube</a>, and <a href=\"https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5hY2FzdC5jb20vcHVibGljL3Nob3dzL3JhZGlvLWRhdGE\" rel=\"noopener noreferrer\" target=\"_blank\">Google Podcasts</a> to get notifications about future podcast episodes.</p>","author_name":"Adam Kawa"}