{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/624cc6e4a259030012cf5c87/6385cb88ff76700011ec9614?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Data Journey with Henrik Feldt (Causiq) - Using data & real-time ML to maximise ROI of marketing activities, lessons learned about building an advanced tech product","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/624cc6e4a259030012cf5c87/1669712957444-df578ede4bdf34a5d84e9b3eb78315a4.jpeg?height=200","description":"<p><a href=\"https://www.linkedin.com/in/henrik-f/\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>Henrik Feldt</strong></a><strong> </strong>is the founder, CEO and CTO of Causiq. He previously worked as a cloud or system architect at companies such as VOI Technology or Tradera.</p><p><a href=\"https://causiq.com/\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>Causiq</strong></a> is a marketing analytics company. It builds a product that utilizes ML to give enterprises a comprehensive understanding of the efficiency of their marketing channels. This allows them to identify ROI for each marketing channel daily (or near real-time) and offers companies immediate insights into the efficiency of their marketing activities.</p><p><br></p><p>Topics that we talk about:</p><ul><li>What <strong>Causiq</strong> is, who uses it and why</li><li>How <strong>data &amp; ML</strong> are used at Causiq</li><li>The importance of <strong>real-time ML</strong> in analyzing the efficiency of their marketing channels</li><li><strong>Tech stack </strong>used by Causiq (the mix of <strong>GCP</strong> and<strong> open-source</strong> such as Kafka, Flink, Hudi, dbt)</li><li><strong>Entrepreneurial advice</strong> for data engineers/architects who would like to launch their own product or company</li></ul><p><br></p><p>The podcast was recorded by Adam Kawa (<a href=\"https://getindata.com/\" rel=\"noopener noreferrer\" target=\"_blank\">GetInData</a>).</p><p><br></p><p>Subscribe to <strong>Radio Data</strong> us on <a href=\"https://open.spotify.com/show/4BZj15LtVmk1e8mcCgh9KH?si=bc5a160bd513437d\" rel=\"noopener noreferrer\" target=\"_blank\">Spotify</a>, <a href=\"https://www.youtube.com/channel/UCasSODfRGOcXOPooM6OvSig/featured\" rel=\"noopener noreferrer\" target=\"_blank\">YouTube</a>, and <a href=\"https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5hY2FzdC5jb20vcHVibGljL3Nob3dzL3JhZGlvLWRhdGE\" rel=\"noopener noreferrer\" target=\"_blank\">Google Podcasts</a> to get notifications about future podcast episodes.</p>","author_name":"Adam Kawa"}