{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/624c82166a8b540013b2990b/6a14e6de8ff41815a8334952?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"From Passion Project to Pantry Staple: Brooklyn Peltz Beckham","description":"<p>In this episode of Adspeak by ADWEEK, host Zoe Ruderman, Chief Content Officer at ADWEEK, sits down with Brooklyn Peltz Beckham to unpack the unconventional strategy behind building Cloud 23 into a credible, long-term consumer brand. Rather than relying on celebrity hype, Brooklyn spent four years obsessing over product design, packaging, and quality to create a condiment brand built on authenticity and repeat purchase behavior.&nbsp;</p><p><br></p><p>He explains why organic growth matters more than launch spikes, how selective partnerships with brands like Airbnb and Whole Foods strengthened credibility, and why saying no to misaligned opportunities protected long-term brand equity. The conversation also explores founder-led storytelling, experiential marketing, and the importance of designing brands with generational legacy and multi-category expansion in mind from day one.&nbsp;</p><p><br></p><p><strong>What You'll Learn:</strong></p><ul><li>How to resist the vanity project trap by designing every detail yourself</li><li>Why controlled growth beats explosive launches</li><li>The partnership vetting framework that protects brand equity</li><li>How to leverage founder credibility strategically through experiential partnerships&nbsp;</li><li>The repurchase metric as your north star for success</li><li>Why multi-category expansion with intentional rollout builds dynasty-worthy brands</li></ul><p><br></p><p>About the Guest:</p><p><strong>Brooklyn Peltz Beckham</strong> is the founder and creative director of Cloud 23, a premium condiment brand launched after four years of meticulous product development. With a background in photography and design, Brooklyn brings a distinctly creative approach to brand building, overseeing every detail from bottle design to ingredient sourcing.&nbsp;</p><p><br></p><p>Guest Resources:</p><ul><li>Brooklyn Peltz Beckham on <a href=\"https://www.instagram.com/brooklynpeltzbeckham/\" rel=\"noopener noreferrer\" target=\"_blank\">Instagram</a></li><li>Cloud 23 <a href=\"https://www.c23.com/\" rel=\"noopener noreferrer\" target=\"_blank\">Website</a></li></ul><p><br></p>","author_name":"Adweek"}