{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/624c82166a8b540013b2990b/6993cfe0989966fe08c90198?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"How Atlanta Became a Marketing, Music, and Sports Powerhouse","description":"<p>In this episode of <em>Adspeak by ADWEEK</em>, host Will Lee sits down with Tony Ressler, Co-founder and Executive Chairman of Ares Management Corporation, and Chris \"Ludacris\" Bridges, a Grammy-Winning Artist, Entrepreneur, and Philanthropist, for a fast-moving conversation on culture, community, and the business mechanics behind Atlanta’s rise.</p><p><br></p><p><strong>What You'll Learn:</strong></p><ul><li>How to identify and leverage your city's unique creative assets</li><li>Why diversification across entertainment, tech, and philanthropy protects long-term brand value</li><li>How to transform real estate into a brand catalyst</li><li>The strategic importance of non-core revenue streams in sports venues</li><li>Why community investment and brand building are inseparable business strategies</li></ul><p><br></p><p><strong>About the Guests:</strong></p><p>Chris \"Ludacris\" Bridges is a Grammy-winning artist, entrepreneur, and cultural innovator with over 25 years of industry experience spanning music, film, and technology. Known for defining Atlanta's cultural landscape through his influence on hip-hop, film production, and emerging trends, Ludacris has successfully diversified his portfolio into philanthropy, brand partnerships, and tech startups focused on the next generation.</p><p>Tony Ressler is the Principal Owner of the Atlanta Hawks, a prominent sports executive and real estate developer driving transformative urban development across the Southeast. With expertise in sports franchise management, community investment, and large-scale real estate projects, Ressler has spearheaded initiatives including the revitalization of downtown Atlanta and the expansion of youth education and opportunity programs throughout the region.</p><p><br></p><p><strong>Guest Resources:&nbsp;</strong></p><ul><li>Tony Ressler’s <a href=\"https://www.themarque.com/profile/tony-ressler\" rel=\"noopener noreferrer\" target=\"_blank\">Profile</a></li><li>The Ludacris Foundation <a href=\"https://theludacrisfoundation.org/\" rel=\"noopener noreferrer\" target=\"_blank\">Website</a></li><li>Ares Management Corporation <a href=\"https://www.aresmgmt.com/\" rel=\"noopener noreferrer\" target=\"_blank\">Website</a></li><li>Atlanta Hawks <a href=\"https://www.nba.com/hawks/\" rel=\"noopener noreferrer\" target=\"_blank\">Website</a></li></ul>","author_name":"Adweek"}