{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/624751b6fc4a850013681169/6ae06b0c8a43f71499bdd8d4?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Consumers Hold the Mic: Fanta Gives Them Something to Talk About","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/624751b6fc4a850013681169/1793090968533-629dd63d-e860-4a49-a160-ef25ffd954c1.jpeg?height=200","description":"<p>Can legacy brands transcend into becoming their own entertainment platform? In this episode of The Speed of Culture, Ibrahim Khan, Global Vice President of Marketing at Fanta, explores how one of the world’s biggest beverage brands balances global consistency with local culture, why packaging matters more in an infinite digital shelf, and how they’re turning Halloween from an annual campaign into its own entertainment platform. He also discusses the role of AI in creative work, why brands should resist attaching themselves to every cultural moment, and why the next generation of marketers needs to think beyond the 30-second TV spot.</p><p><br></p><p>Follow Suzy on Twitter: @AskSuzyBiz</p><p>Follow Ibrahim Khan on <a href=\"https://www.linkedin.com/in/ibrahim-khan-6999288/\" rel=\"noopener noreferrer\" target=\"_blank\">LinkedIn</a></p><p>Subscribe to The Speed of Culture on your favorite podcast platform.</p><p>And if you have a question or suggestions for the show, send us an email at suzy@suzy.com</p>","author_name":"ADWEEK & Suzy"}