{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/624751b6fc4a850013681169/6acd14cb937a3c900f9dd028?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Pivot or Perish: Kargo's Bet on AI Media Buying","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/624751b6fc4a850013681169/1791824978164-f7901a24-645a-48ce-84eb-e4b49d7dc92d.jpeg?height=200","description":"<p>What does it take to genuinely reinvent yourself in the world of advertising, and to do it in a way that’s valuable? This episode of The Speed of Culture Podcast welcomes Harry Kargman, Founder and CEO of Kargo, for a reflection on 23 years of building through constant change in advertising. From mobile and the open web to social, CTV, and now AI-powered media buying, he explains why good timing starts with knowing which market signals actually matter, and how Kargo built a culture that expects reinvention. Harry also gives us an inside look at why its new platform, Karlo, is designed to make sophisticated media buying more accessible to mid-market brands.</p><p><br></p><p>Follow Suzy on Twitter: @AskSuzyBiz</p><p>Follow Harry Kargman on <a href=\"https://www.linkedin.com/in/harrykargman\" rel=\"noopener noreferrer\" target=\"_blank\">LinkedIn</a></p><p>Subscribe to The Speed of Culture on your favorite podcast platform.</p><p>And if you have a question or suggestions for the show, send us an email at suzy@suzy.com</p>","author_name":"ADWEEK & Suzy"}