{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/624751b6fc4a850013681169/6a8c406850d01eac0b1faeaa?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Fans Have More Friends: Heineken's formula for real-life connection","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/624751b6fc4a850013681169/1787576265757-9335d3e2-b270-4509-9d16-fad98ec953d1.jpeg?height=200","description":"<p>This episode of The Speed of Culture podcast features Alison Payne, Chief Marketing Officer at Heineken USA. Alison explains how one of the world’s most recognizable beer brands stays culturally relevant without forgetting what it authentically stands for. She breaks down the changing role of live experiences, fandom, creators, AI, packaging and non-alcoholic beer, while sharing why strategic restraint and protecting creativity are essential leadership skills for modern marketers.</p><p><br></p><p>Follow Suzy on Twitter: @AskSuzyBiz</p><p>Follow Alison Payne on <a href=\"https://www.linkedin.com/in/alison-louise-payne/\" rel=\"noopener noreferrer\" target=\"_blank\">LinkedIn</a></p><p>Subscribe to The Speed of Culture on your favorite podcast platform.</p><p>And if you have a question or suggestions for the show, send us an email at suzy@suzy.com</p>","author_name":"ADWEEK & Suzy"}