{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/624751b6fc4a850013681169/6a79d6ae523b3dfcd8535027?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Beyond the Follow: Influential on creator marketing as real media spend","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/624751b6fc4a850013681169/1786369469944-e99cbdba-b1c6-460a-99c2-4fa5199cc18b.jpeg?height=200","description":"<p>In this conversation on The Speed of Culture podcast, Matt Britton talks with <strong>Ryan Detert, Founder and CEO of Influential</strong>. Ryan details his path from running parody accounts with 30 million followers to building the largest influencer marketing company by revenue. He talks about how data and measurement turned a novelty into an enterprise media channel, the realities of bots and AI slop, and his experience of building a business with your closest friends and family.</p><p><br></p><p>Follow Suzy on Twitter: @AskSuzyBiz</p><p>Follow Ryan Detert on <a href=\"https://www.linkedin.com/in/ryan-detert-3a275a5/\" rel=\"noopener noreferrer\" target=\"_blank\">LinkedIn</a></p><p>Subscribe to The Speed of Culture on your favorite podcast platform.</p><p>And if you have a question or suggestions for the show, send us an email at suzy@suzy.com</p>","author_name":"ADWEEK & Suzy"}