{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/624751b6fc4a850013681169/6a54c0fe9fd983917de6f6cc?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Fully Loaded: The brand strategy behind Crocs' cultural takeover","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/624751b6fc4a850013681169/1783939182738-953dfbc2-ffb8-481b-ba8f-cd1e5400401b.jpeg?height=200","description":"<p>Terence Reilly, Chief Brand Officer at Crocs, Inc., joins the Speed of Culture podcast to discuss the mechanics of building brands that define their categories. The conversation covers the intentional changes that turned functional items into global lifestyle symbols through the power of community and clear leadership vision. Listeners will discover how responding to authentic cultural moments can lead to unprecedented brand awareness and loyalty.</p><p><br></p><p>Follow Suzy on Twitter: @AskSuzyBiz</p><p>Follow Terence Reilly on <a href=\"https://www.linkedin.com/in/terence-reilly-193198/\" rel=\"noopener noreferrer\" target=\"_blank\">LinkedIn</a></p><p>Subscribe to The Speed of Culture on your favorite podcast platform.</p><p>And if you have a question or suggestions for the show, send us an email at suzy@suzy.com</p>","author_name":"ADWEEK & Suzy"}