{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/624751b6fc4a850013681169/6a1411ee6ee822cbfb730e28?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Bank Shot: How Ally Is redefining finance for the digital generation","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/624751b6fc4a850013681169/1779700055280-c2e8bd66-fa53-45cf-9f19-04f4d15ede41.jpeg?height=200","description":"<p>In this episode of <strong>The Speed of Culture podcast</strong>, Matt Britton sits down with Andrea Brimmer, Chief Marketing and Public Relations Officer at Ally Financial, live from the POSSIBLE conference in Miami. Andrea discusses how Ally established itself as the original digital disruptor during the great financial crisis and continues to lead by prioritizing cultural relevance and consumer trust. They speak about the shifting financial behaviors of Gen Z, the psychological relationship people have with their money, and Ally’s groundbreaking 50/50 Pledge to level the playing field in sports media. The conversation also covers the integration of AI in marketing and why authentic brand acts matter more than traditional advertising in a digital world.</p><p><br></p><p>Follow Suzy on Twitter: @AskSuzyBiz</p><p>Follow Andrea Brimmer on <a href=\"https://www.linkedin.com/in/andrea-brimmer-a4345a68/\" rel=\"noopener noreferrer\" target=\"_blank\">LinkedIn</a></p><p>Subscribe to The Speed of Culture on your favorite podcast platform.</p><p>And if you have a question or suggestions for the show, send us an email at suzy@suzy.com</p>","author_name":"ADWEEK & Suzy"}