{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/624751b6fc4a850013681169/6a0b4345a9d74429838a6a01?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Ring leader: How ŌURA became an icon of the wearable health movement","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/624751b6fc4a850013681169/1779122894914-721b3fc4-ef46-4cb4-b32d-d581cc5b52c5.jpeg?height=200","description":"<p>In this episode of The Speed of Culture podcast, Matt Britton sits down with Doug Sweeny, Chief Marketing Officer at ŌURA, to explore the evolution of the smart ring from a niche sleep tracker into a cultural symbol for performance and longevity. Doug shares how ŌURA leverages the accuracy of the finger to provide a holistic view of health, including women’s health and stress tracking, while integrating AI to act as a personal health advisor. The conversation also covers ŌURA’s unique approach to brand building through the \"Give Us the Finger\" campaign and the importance of resilience in a fast moving marketing landscape.</p><p><br></p><p>Follow Suzy on Twitter: @AskSuzyBiz</p><p>Follow Doug Sweeny on <a href=\"https://www.linkedin.com/in/dougsweeny/\" rel=\"noopener noreferrer\" target=\"_blank\">LinkedIn</a></p><p>Subscribe to The Speed of Culture on your favorite podcast platform.</p><p>And if you have a question or suggestions for the show, send us an email at suzy@suzy.com</p>","author_name":"ADWEEK & Suzy"}