{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/624751b6fc4a850013681169/6a01ff326304701dd83dc3ac?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Creative License: How Adobe helps brands stay creative in the age of AI","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/624751b6fc4a850013681169/1778515580036-b20bee6c-8dc2-44f6-b0fa-2f60d9e4c4a7.jpeg?height=200","description":"<p>In this episode of The Speed of Culture podcast, Matt Britton sits down with Rachel Thornton, CMO of Adobe Enterprise, live from CES 2026 in Las Vegas. Rachel unpacks how Adobe helps brands move from raw customer data to genuine personalization at scale, why she believes everyone is a creator, and how agentic AI is used in a marketing team. The conversation also covers Adobe's push into sports and fan engagement, the Semrush acquisition, and how to build brand integrity in a world where AI can generate content faster than any team can review it.</p><p><br></p><p>Follow Suzy on Twitter: @AskSuzyBiz</p><p>Follow Rachel Thornton on <a href=\"https://www.linkedin.com/in/rhthornton/\" rel=\"noopener noreferrer\" target=\"_blank\">LinkedIn</a></p><p>Subscribe to The Speed of Culture on your favorite podcast platform.</p><p>And if you have a question or suggestions for the show, send us an email at suzy@suzy.com</p>","author_name":"ADWEEK & Suzy"}