{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/624751b6fc4a850013681169/69ef21e47cba231a07a0f634?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Master Class: How Mastercard is building  for a world where AI makes the decisions","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/624751b6fc4a850013681169/1777278721223-ae0c93f1-9178-4c10-a9aa-f07628c28c6a.jpeg?height=200","description":"<p>In this episode of The Speed of Culture podcast, Matt Britton sits down with Rustom Dastoor, EVP, Head of Marketing and Communications, Americas at Mastercard, live from CES 2026 in Las Vegas. Rustom talks about why most brands are using AI to reinforce what already works rather than unlock what was never possible before. He introduces the concept of technical branding and explains why marketers will soon need to build their brands for AI agents rather than human consumers. The conversation also covers how Mastercard reads 150 billion annual transactions to spot real consumer behavior, why sports has become the most valuable media environment for marketers, and what resilience, and hustle still mean in a technology-saturated world.</p><p><br></p><p>Follow Suzy on Twitter: @AskSuzyBiz</p><p>Follow Rustom Dastoor on <a href=\"https://www.linkedin.com/in/rustom-dastoor-012924/\" rel=\"noopener noreferrer\" target=\"_blank\">LinkedIn</a></p><p>Subscribe to The Speed of Culture on your favorite podcast platform.</p><p>And if you have a question or suggestions for the show, send us an email at suzy@suzy.com</p>","author_name":"ADWEEK & Suzy"}