{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/624751b6fc4a850013681169/69e602726eeb59e2ba67e81a?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Mission POSSIBLE:  How to Build the Marketing World's Most Essential Gathering","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/624751b6fc4a850013681169/1776681373464-24b850c8-e3a2-4ad4-bda3-8541b59f4519.jpeg?height=200","description":"<p>In this episode of The Speed of Culture podcast, Matt Britton and Christian Muche, Global President and Co-Founder of POSSIBLE, discuss how an industry-defining event is built from scratch. Christian shares how POSSIBLE came out of a gap he saw in the market during COVID, why Miami Beach became the right home for it, and how the conference has grown into something closer to a year-round platform than an annual gathering. They also touch upon what makes sponsorship activations work, how POSSIBLE Connect is reshaping the buyer-seller relationship, and why Christian believes trust is the most valuable currency in business today. </p><p><br></p><p>Follow Suzy on Twitter: @AskSuzyBiz</p><p>Follow Christian Muche on <a href=\"https://www.linkedin.com/in/christianmuche/\" rel=\"noopener noreferrer\" target=\"_blank\">LinkedIn</a></p><p>Subscribe to The Speed of Culture on your favorite podcast platform.</p><p>And if you have a question or suggestions for the show, send us an email at suzy@suzy.com</p>","author_name":"ADWEEK & Suzy"}