{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/624751b6fc4a850013681169/696dfe4a4788cf9ec6d15175?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Smart Bricks: How the LEGO Group is revolutionizing the iconic toy with screen-free interactive play","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/624751b6fc4a850013681169/1768815865004-5cfd700e-f212-4654-a936-2b7b9e72e9db.jpeg?height=200","description":"<p>In this episode of <strong>The Speed of Culture</strong>, Matt Britton sits down with Tom Donaldson, Senior Vice President and Head of Creative Play Lab at the <strong>LEGO Group</strong>, live from CES 2026 in Las Vegas.&nbsp; Tom introduces <strong>LEGO SmartPlay at CES 2026</strong>, a new platform powered by <strong>LEGO SMART Brick technology</strong> that allows LEGO creations to respond to how they are played with, all through <strong>interactive LEGO play without screens</strong>. The conversation explores <strong>LEGO System in Play innovation</strong>, long-cycle <strong>R&amp;D product development</strong>, and how <strong>creativity and AI leadership</strong> shape the future of play.</p><p><br></p><p>Follow Suzy on Twitter: @AskSuzyBiz</p><p>Follow Tom Donaldson on <a href=\"https://www.linkedin.com/in/tom-donaldson-1b15544/\" rel=\"noopener noreferrer\" target=\"_blank\">LinkedIn</a></p><p>Subscribe to The Speed of Culture on your favorite podcast platform.</p><p>And if you have a question or suggestions for the show, send us an email at suzy@suzy.com</p>","author_name":"ADWEEK & Suzy"}