{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/624751b6fc4a850013681169/6964d38475c092ac4eeb305f?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Digital glow-up: How Unilever blends AI, creators, and culture to build desire at scale","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/624751b6fc4a850013681169/1768215234435-52e0e91b-ee70-4c79-8c6a-1622038684c3.jpeg?height=200","description":"<p>In this episode of <strong>The Speed of Culture podcast</strong>, Matt Britton sits with Selina Sykes, VP and Global Head of Digital Marketing and Social-First, Unilever, Beauty &amp; Wellbeing, for a deep look at the company’s <strong>marketing transformation</strong>. Selina breaks down how <strong>Brand DNAI</strong>, <strong>AI in content creation</strong>, digital twins, creators, and cultural insight come together to build “<strong>desire at scale</strong>.” She also explains how <strong>AI agents</strong> and <strong>agentic shopping</strong> will rewrite the future <strong>consumer journey</strong>, and why authenticity and community matter more than ever in global beauty.</p><p><br></p><p>Follow Suzy on Twitter: @AskSuzyBiz</p><p>Follow Selina Sykes on <a href=\"https://www.linkedin.com/in/selina-sykes-0619b62b/\" rel=\"noopener noreferrer\" target=\"_blank\">LinkedIn</a></p><p>Subscribe to The Speed of Culture on your favorite podcast platform.</p><p>And if you have a question or suggestions for the show, send us an email at suzy@suzy.com</p>","author_name":"ADWEEK & Suzy"}