{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/624751b6fc4a850013681169/695badb5ca2aa0623738056c?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Access Granted: Amex’s Jessica Ling explains how the brand is redefining the new premium","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/624751b6fc4a850013681169/1767615458174-1fad4876-96b0-41f2-aa7d-f8e18d5725d5.jpeg?height=200","description":"<p>In this episode of <strong>The Speed of Culture podcast</strong>, Matt Britton sits down with <strong>Jessica Ling</strong>, EVP of Global Advertising at <strong>American Express</strong>, to explore how Amex is redefining premium for a new generation. Jessica breaks down the shift from exclusivity to experiential access, how the brand consistently delivers emotional and rational value, and what it takes to build modern connection across culture, sports, entertainment, and travel. She also dives into <strong>AI and the future of commerce</strong>, the power of <strong>personalization and connected experiences</strong>, and the evolving role of creators and live sport in <strong>customer engagement</strong> and <strong>brand storytelling at scale</strong>.</p><p><br></p><p>Follow Suzy on Twitter: @AskSuzyBiz</p><p>Follow Jessica Ling on <a href=\"https://www.linkedin.com/in/jessica-ling/\" rel=\"noopener noreferrer\" target=\"_blank\">LinkedIn</a></p><p>Subscribe to The Speed of Culture on your favorite podcast platform.</p><p>And if you have a question or suggestions for the show, send us an email at suzy@suzy.com</p>","author_name":"ADWEEK & Suzy"}