{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/624751b6fc4a850013681169/69492e5f4c1c9c7f2b50efca?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Flavor Forward: How Mondelēz keeps Oreo and Chips Ahoy relevant by staying ahead of the curve","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/624751b6fc4a850013681169/1766403528089-e8ea2e1a-d6df-4be1-a129-4921a85505fc.jpeg?height=200","description":"<p>In this episode of <strong>The Speed of Culture podcast</strong>, Matt Britton sits down with <strong>Koen Burghouts, </strong>President of Sweet Snacking at Mondelēz International, to unpack how one of the world’s largest snack companies continues to grow through culture, speed, and conviction. Koen shares how <strong>Mondelēz marketing strategy</strong> connects brand, culture, partnerships, and AI to keep iconic brands like Oreo and Chips Ahoy relevant. They further explore <strong>Oreo marketing strategy</strong>, <strong>Chips Ahoy marketing strategy</strong>, and what modern leaders must understand about <strong>food and beverage brand marketing trends</strong> shaping the next decade.</p><p><br></p><p>Follow Suzy on Twitter: @AskSuzyBiz</p><p>Follow Koen Burghouts on <a href=\"https://www.linkedin.com/in/koen-burghouts/\" rel=\"noopener noreferrer\" target=\"_blank\">LinkedIn</a></p><p>Subscribe to The Speed of Culture on your favorite podcast platform.</p><p>And if you have a question or suggestions for the show, send us an email at suzy@suzy.com</p>","author_name":"ADWEEK & Suzy"}