{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/624751b6fc4a850013681169/692d771c635c16d64044f584?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"True Blue: How Levi's remains an American original with contemporary cachet","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/624751b6fc4a850013681169/1764587061754-0f552c75-1d74-4abd-8422-909135f15a51.jpeg?height=200","description":"<p>In this episode of <em>The Speed of Culture podcast</em>, Matt Britton sits down with Kenny Mitchell, Global Chief Marketing Officer at Levi Strauss &amp; Co., to unpack how Levi’s balances 170 years of history with the urgency of modern culture. Kenny shares how <strong>Levi’s marketing strategy</strong> is evolving through cultural partnerships like the <strong>Beyoncé REIMAGINE campaign</strong>, the <strong>Shaboozey Men’s Icons campaign</strong>, and the <strong>Nike Levi’s collaboration</strong>. This conversation explores how an iconic global brand stays relevant through <strong>culture-led brand growth</strong>, data, <strong>AI-powered personalization</strong>, and disciplined leadership.</p><p><br></p><p>Follow Suzy on Twitter: @AskSuzyBiz</p><p>Follow Kenny Mitchell on <a href=\"https://www.linkedin.com/in/kenneth-mitchell-729586/\" rel=\"noopener noreferrer\" target=\"_blank\">LinkedIn</a></p><p>Subscribe to The Speed of Culture on your favorite podcast platform.</p><p>And if you have a question or suggestions for the show, send us an email at suzy@suzy.com</p>","author_name":"ADWEEK & Suzy"}