{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/624751b6fc4a850013681169/673c799f75e6ea9d688cab94?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Engaging Gen Z in Retail: American Eagle CMO Craig Brommers on TikTok and Brand Loyalty","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/624751b6fc4a850013681169/1732016217492-b964f6dc-8225-4169-9951-3d5e8ca2ad3e.jpeg?height=200","description":"<p>In this episode of The Speed of Culture, Matt Britton speaks with Craig Brommers, Chief Marketing Officer of American Eagle Outfitters. Craig shares insights on reaching Gen Z through authentic brand collaborations, the transformative power of social media platforms like TikTok, and the importance of purpose-driven marketing.</p><p><br></p><p><br></p><p>Follow Suzy on Twitter: @AskSuzyBiz</p><p>Follow Craig Brommers on <a href=\"https://www.linkedin.com/in/craig-brommers-616b1b1/\" rel=\"noopener noreferrer\" target=\"_blank\">LinkedIn</a></p><p>Subscribe to The Speed of Culture on your favorite podcast platform.</p><p>And if you have a question or suggestions for the show, send us an email at suzy@suzy.com</p>","author_name":"ADWEEK & Suzy"}