{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"","title":"The Brand Isn’t Always the Star ft. Alyssa Schaefer of MDVIP","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/62470776b68b3c0012ad99a8/1794305427274-611d2218-7805-4ecd-9a6a-2b859669671f.jpeg?height=200","description":"

Most CMOs are trained to make the brand the loudest thing on the block. But what if the brand isn’t supposed to be the star?


In this episode of Marketing Vanguard, Jenny Rooney sits down with MDVIP CMO Alyssa Schaefer to unpack what marketing looks like when trust sits in the relationship between a doctor and a patient. She breaks down the strategy that built 33% unaided awareness from an imperfect starting point at Laurel Road, why MDVIP’s doctors and patients are unusually aligned and how she balances hyperlocal physician marketing with broader brand investment.


Alyssa Schaefer is Chief Marketing Officer at MDVIP.


Before joining MDVIP, Alyssa served as the first CMO of Laurel Road, where she helped rebrand the company for a national audience and built strong awareness among physicians. Her career spans American Express, fintech and healthcare, with experience across brand, product, partnerships, direct marketing and general management.


At MDVIP, she now leads marketing across two connected audiences - doctors and patients. Her focus is on growing the business without losing sight of the human relationship at the center of the model.


What You'll Learn:

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