{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/62470776b68b3c0012ad99a8/69bdd39b3bbfcfe8db8fe9d1?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Why the Super Bowl Still Matters ft. Leading CMOs from the SF 49ers, Mars, Comcast & Liquid I.V. ","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/62470776b68b3c0012ad99a8/1774048057651-1e4af42d-8d27-4a9f-8043-9e50310a70d2.jpeg?height=200","description":"<p>The Super Bowl is one of the biggest stages in the world - not just for the game and its players, but for marketers too. So, how do you make sure you win the game? In this episode of Marketing Vanguard, four industry-leading CMOs - Gabrielle Wesley (Mars Wrigley), Stephanie Rogers (San Francisco 49ers), John Gieselman (Comcast) and Stacy Andrade-Wells (Liquid I.V.), reveal their personal playbooks on making the most of the Super Bowl opportunity, cutting through the hype and executing at the highest level.&nbsp;</p><p><br></p><p><strong>What You'll Learn:</strong></p><ul><li>How to build a solid business case for Super Bowl marketing investment</li><li>Why you should capitalize on the intersection of creative disruption and brand strategy</li><li>How to activate beyond the 30 or 60-second spot through ecosystem thinking</li><li>Why simplicity and cultural relevance are your competitive advantages</li><li>The \"uncomfortable gut reaction\" test for evaluating creative readiness</li><li>How to measure impact across different time horizons without becoming paralyzed by metrics</li></ul><p><br></p>","author_name":"Adweek"}