{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/62470776b68b3c0012ad99a8/69a05e56c2435e6b709c34e9?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Acing Brand Experience with Nic Brandenberger, CMO, Mammut Sports Group AG, at the World Economic Forum Event","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/62470776b68b3c0012ad99a8/1772117180687-a8fa8558-0dc3-4b9b-8fa6-508be8b28429.jpeg?height=200","description":"<p>In this episode of Marketing Vanguard, live from the 2026 World Economic Forum in Davos, Nic Brandenberger, CMO of Mammut, the 164-year-old Swiss mountaineering gear company, unpacks why Davos represents a unique opportunity for C-suite marketers and how the experiences brands create matter far more than the products they sell.</p><p><br></p><p><strong>What You'll Learn:</strong></p><ul><li>How to shift the definition of “brand” from product provider to experience giver</li><li>Why breaking out of the marketing silo is a critical competitive advantage&nbsp;</li><li>The strategic advantage of being a part of Davos</li><li>How to balance wholesale and direct-to-consumer channels</li><li>How consumer-centric foundation separates great marketing from mediocre execution&nbsp;</li><li>Ways to identify and penetrate niche communities in fragmented markets like US mountaineering</li></ul><p><br></p>","author_name":"Adweek"}