{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/62470776b68b3c0012ad99a8/6985dcb8ba7d04f1d4083174?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"How Rachel Thornton is Making Marketers 10x More Powerful at Adobe - World Economic Forum Event ","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/62470776b68b3c0012ad99a8/1770378734042-1a917989-80fc-4390-9f6b-8baea0af2aa1.jpeg?height=200","description":"<p>AI has long been thought of as a threat to creativity. But what if they’re not at odds at all? In this episode of Marketing Vanguard, live from the World Economic Forum in Davos, CMO of Adobe Enterprise, <a href=\"https://www.linkedin.com/in/rhthornton/\" rel=\"noopener noreferrer\" target=\"_blank\">Rachel Thornton</a>, reveals why putting human creativity at the center of marketing strategy is more critical than ever and how CMOs should be navigating this tectonic shift.&nbsp;</p><p><br></p><p><strong>What You'll Learn:</strong></p><ul><li>How to position AI as \"augmented intelligence\" rather than artificial intelligence</li><li>Why the core creative concept must remain human-driven while AI handles scaling</li><li>How to free your marketers from tactical asset-building so they focus on what they love</li><li>The framework for proving marketing's revenue impact to your C-suite</li><li>Why authenticity and brand definition are now competitive imperatives</li><li>How to treat customers as co-creators of your brand experience, particularly with Gen Z and Gen Alpha audiences</li></ul><p><br></p>","author_name":"Adweek"}