{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/62470776b68b3c0012ad99a8/697ad9c83718a16ceb0ec436?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Salesforce CMO, Ariel Kelman's 25-Year Playbook for Marketing at Scale","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/62470776b68b3c0012ad99a8/1769657852598-bb6f511d-7ae9-416d-87c8-2218a8f1cbd5.jpeg?height=200","description":"<p>In today’s tech-driven world, tech marketers cannot afford to lose sight of client trust. And yet, they do. On this episode of the Marketing Vanguard podcast, President and CMO of Salesforce, <a href=\"https://www.linkedin.com/in/arielkelman\" rel=\"noopener noreferrer\" target=\"_blank\">Ariel Kelman</a>, reveals why customer success storytelling matters more than ever, how to ground AI in trusted first-party data, and the key strategies for balancing AI automation with human creativity.&nbsp;</p><p><br></p><p><strong>What You'll Learn:</strong></p><ul><li>How to ground AI agents in customer data to drive measurable outcomes&nbsp;</li><li>Why CMO leadership must pioneer AI adoption before mandating it across teams&nbsp;</li><li>AI’s productivity paradox - why it enables both more output AND better work-life balance&nbsp;</li><li>How to position your brand's trust as a competitive moat in the AI era</li><li>The framework for balancing centralized brand strategy with decentralized field execution&nbsp;&nbsp;</li><li>Why \"show, don't tell\" beats feature-focused marketing when launching complex products&nbsp;</li></ul><p><br></p>","author_name":"Adweek"}