{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/62470776b68b3c0012ad99a8/69491a72e2b7985fa22355d1?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"When Your Brand is Core to the Growth Engine, You Need to Learn How to Drive ft. Caryn Wasser","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/62470776b68b3c0012ad99a8/1766398419799-f96f845b-e065-450d-bf39-4882cd734cc5.jpeg?height=200","description":"<p>Brand marketing is getting its time to shine in the latest episode of the Marketing Vanguard podcast as we sit down with <a href=\"https://www.linkedin.com/in/caryn-wasser-16586020/\" rel=\"noopener noreferrer\" target=\"_blank\">Caryn Wasser</a>, Chief Brand Officer at Little Spoon. Tune in for an energizing conversation on how a brand drives growth and revenue and why its place in scaling a business should never be underestimated. Plus: exclusive insights on how she built a $150M+ brand from a windowless WeWork room to become the largest online baby and kids food company in the U.S.&nbsp;</p><p><br></p><p><strong>What You'll Learn:</strong></p><ul><li>How to design a Chief Brand Officer role from scratch by letting business needs dictate strategy, not industry conventions</li><li>Why \"brand-led growth\" requires being obsessively rooted in consumer truth over chasing marketing trends</li><li>The operational framework for treating marketing as a full-funnel, interconnected system where every team member owns business impact</li><li>How to maintain authentic brand positioning when scaling into retail without compromising identity</li><li>Why early-stage founders should pursue board seats and executive roles at startups over staying at legacy companies</li><li>The counterintuitive approach to celebrity and influencer partnerships</li></ul><p><br></p>","author_name":"Adweek"}